How To
Copyright © 2020 Polymail, Inc.
2026 marks a structural shift in email performance. For the first time, follow-up emails (email 2, 3, 4+) consistently outperform initial sends across outbound, partnerships, onboarding, and expansion. More replies, booked calls, and closed deals now happen after the opener, not on it.
Most teams still operate under an outdated assumption that the first email is decisive and everything after it is persistence or friction. That model no longer reflects how inboxes work or how decisions are made. Attention is fragmented, response latency is higher, and silence is more often a mismatch of timing, priority, and cognitive load than a lack of interest.
Follow-ups work because they arrive after context exists. By the time a well-timed follow-up lands, the sender is recognizable, the thread is familiar, and the message no longer feels like an interruption. It feels like a continuation. This guide explains why follow-ups now outperform openers and how strong operators design them deliberately rather than treating them as an afterthought.
Initial emails compete for attention. Follow-ups compete for a decision.
The first email arrives cold, with no urgency or reference point. Even if skimmed or ignored, it creates recognition that lowers friction on subsequent touches. Follow-ups also benefit from inbox dynamics most teams underestimate. Threads decay quickly as new messages arrive. A well-timed follow-up resurfaces the conversation after competing threads have faded or resolved.
By the second or third touch, many parallel conversations have stalled, meaning fewer active alternatives competing for attention. This is why disciplined teams invest in sequencing, tracking, and timing. Follow-ups are not reminders. They are deliberate re-entries into the inbox when conditions are more favorable for response.
Weak follow-ups repeat the message. Strong follow-ups repeat presence while changing perspective.
Effective follow-up strategy in 2026 is built on three forces: repetition, reframing, and repositioning. Repetition creates familiarity. Reframing introduces new context or insight. Repositioning shifts how the sender is perceived over time. When executed well, follow-ups earn attention through accumulated exposure rather than asking for it directly.
Repetition is foundational. In saturated inboxes, recall precedes response. Research consistently shows people need 5 to 8 exposures to a name or idea before acting. Follow-ups provide those exposures. They are not redundant touches but memory construction. Brand ubiquity is the result of controlled, repeated visibility.
Reframing prevents repetition from becoming noise by introducing a new angle each time: a pattern, a misconception, or a hidden friction point. Repositioning is the cumulative effect. By the third, fourth, or fifth touch, the sender is no longer cold but familiar. Even when timing is wrong, repetition ensures that when the problem resurfaces weeks or months later, the sender is the first reference point.
Strong follow-ups prioritize presence over insistence. Movement happens because familiarity compounds.
In follow-ups, the job of the subject line is to create a pattern interrupt strong enough to earn an open.
High-performing follow-up subject lines in 2026 are short, conversational, and disruptive. They read like something typed quickly rather than designed, and they introduce just enough psychological pressure to interrupt passive inbox scanning and make the message feel personally relevant.
The best-performing subject lines tend to trigger mild emotional responses such as guilt, curiosity, assumed continuity, or time pressure.
When a subject line feels directed at the recipient rather than broadcast to a list, it shifts the message from inbox noise to unresolved context.
Guilt-based pattern interrupts work by implying a broken conversational norm without accusation. They feel interpersonal rather than procedural, creating a subtle sense of social accountability:
Curiosity-driven pattern interrupts perform when they suggest a meaningful update, correction, or omission tied to the original note. Specificity framed as an afterthought consistently outperforms vague intrigue:
Assumed-continuation subject lines behave as if agreement already exists and the only remaining step is coordination.
Rather than re-asking for interest, they shift the frame directly to logistics. Psychologically, this moves the recipient from evaluator to participant. The internal question is no longer “Do I want this?” but “Does this timing work?”
This works because the opener has already established context. By the second follow-up, the sender is no longer cold. Assumed-momentum subject lines leverage that familiarity by projecting confidence and forward motion without applying explicit pressure.
Examples of assumed-momentum subject lines:
Assumed-momentum subject lines are not designed to maximize comfort. They are designed to maximize response. Some recipients will ignore them, some will decline, and a few may take offense, but in an environment where attention is saturated, creating a reaction is often the only reliable way to break through.
Time-pressure pattern interrupts, especially when paired with social proof, have become increasingly effective. These subject lines signal that conditions have changed since the first email and that waiting carries a cost. The urgency comes from external movement, not the sender:
What consistently fails are subject lines that simply “check in.” Language like “following up” or “bumping this to the top of your inbox” signals low intent and minimal investment, making the message easy to dismiss.
Effective follow-up subject lines do not ask for attention. They interrupt default behavior just enough that opening the email becomes the fastest way to resolve the moment.
Follow-ups succeed when replying feels easier than ignoring. In saturated inboxes, that often requires more than politeness. It requires a moment of reactivity.
The most effective follow-up CTAs still reduce decision-making, but they do so by pairing binary options with implied consequence. Rather than asking for permission or interest, these CTAs clarify what happens next if the recipient stays silent. The pressure is not emotional or manipulative. It is structural.
This approach is most effective when you are not assuming the close, but you are willing to move on. The CTA signals that attention is scarce, time is advancing, and inaction is itself a decision. That framing reliably produces replies, even when the answer is no.
Examples of higher-friction, higher-response CTAs include:
These CTAs work because they force a binary resolution. Silence now carries a visible outcome. The recipient is no longer ignoring a message; they are implicitly choosing a path.
A strong follow-up CTA does not chase agreement or manufacture urgency. It introduces consequence calmly and lets the recipient react. In today’s inbox environment, reaction is often the fastest path to clarity.
Effective follow-up timing is less about raw cadence and more about mental state. Each follow-up should arrive when the recipient is thinking differently than they were before. That shift in context is what creates momentum without friction.
A simple, reliable cadence that aligns with how inboxes actually behave:
Day 2: Light reminder + context anchor
Recognition is still fresh. The goal here is visibility, not persuasion. A short nudge that references the original message and adds a small piece of context or value keeps the thread active without feeling intrusive.
Day 5–6: Reframe or new insight
By this point, the inbox has rotated. Competing threads have faded or been resolved. This is the ideal moment to introduce a new angle: a pattern you’re seeing, a misconception worth correcting, or a brief observation that reframes the problem.
Day 10–12: Clarity check
This is where decisiveness beats cleverness. A binary or constrained-choice CTA helps the recipient close the loop without emotional or cognitive strain. The objective is resolution, not persuasion.
Optional, relationship-dependent: Day 18–21 — Soft exit
If the thread still matters, a respectful pause preserves goodwill and leaves the door open without applying pressure. This signals confidence rather than persistence.
Spacing messages across these windows increases the likelihood that at least one lands when attention and capacity finally align. Silence is rarely rejection. It is almost always misaligned timing.
Most follow-ups fail for structural reasons, not copy mistakes.
One of the most common errors is treating follow-ups as reminders instead of state changes. Repeating the original message with minor wording tweaks signals that nothing new has happened. The recipient correctly infers there is no cost to continued silence.
Another frequent mistake is escalating urgency without increasing credibility. Adding pressure before establishing relevance creates resistance. Subject lines and CTAs that rush the recipient without introducing new information, proof, or movement feel self-serving and are ignored.
Many teams also over-optimize for politeness. Excessive hedging, soft language, and deferential framing remove tension from the interaction. Without some form of contrast, consequence, or implied momentum, the follow-up gives the recipient no reason to engage now versus later.
A more subtle failure is misaligned sequencing. Sending decisive CTAs too early or passive check-ins too late breaks the psychological arc of the thread. Each follow-up should advance the frame. When the tone or intent jumps erratically, it signals automation rather than intent.
Finally, teams often mistake silence for feedback. Silence is usually timing, priority, or capacity, not rejection. Reacting to silence by retreating or over-explaining compounds the problem instead of correcting it.
Effective follow-ups feel light, contextual, and directional. They introduce movement without forcing it, and they always give the recipient a clear next step or consequence.
Follow-ups are no longer about persistence. They are about precision.
The teams that perform best in 2026 treat follow-ups as the highest-leverage part of their outbound system, not an afterthought. They design each touch to respect timing, reduce cognitive load, and introduce forward motion rather than noise.
Polymail is built to support this operating model. Capabilities like read tracking, reminders, and sequencing logic matter most when they reinforce thoughtful messaging instead of brute-force volume.
The follow-up is where decisions now happen. The only real question is whether your system is designed for that moment or leaving outcomes to chance.
Note, we've redacted any identifying information and replaced them with mail merge fields to preserve anonymity of the reps and companies that have pitched us.
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Hey {{First Name}},
I know you are probably busy but I was wondering if you saw the email I sent you a few days ago.
Here it is again:
-----------------------
Re: A little help?
Hey {{First Name}}, Your profile stood out to me as the person to speak with about the current strategy for sales development over at {{Company Name}}. I could be way off base here but would love to get on your calendar for a 10 minute phone call to see if we can provide a boost to your sales pipeline.
Our clients are seeing an average of 60% cost savings by having {{Your Company Name}} supplement their current sales development strategies.
When works for you in the next few days? If there's someone else I should be speaking with, I'd really appreciate if you could point me in the right direction.
Cheers!
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Thanks!
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Talk soon.
Hey {{First Name}},
Wanted to followup.
I mentioned how our model works (quick refresh and case study below).
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Hey {{First Name}},
Emailing you with a simple idea.
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Are you the right person to talk with? Or perhaps you can forward this email to the appropriate party if not :-)
Cheers,
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Kind regards,
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Looking forward to connecting with you!
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How is {{Company Name}} building prospect lists at this time?
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Thanks,
Hi {{First Name}},
We're twinning! You're in good company because we happen to be a YC company as well.
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All the best,
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Best regards,
Hey {{First Name}}
I've been listening to your interview at Nathan Latka's podcast (The Top Entrepreneurs) and your words are really inspiring for me.
As {{Job Title}} you would know how difficult is to get new clients for {{Company Name}} and expand your company visibility.
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Thanks in advance,
Hello {{First Name}},
As I said in my previous email, I've been listening to The Top Entrepreneurs podcast and it's amazing.
Imagine for a moment that as a {{Job Title}} at {{Company Name}} you were able to find almost any corporate email...
A lot of new future customers would be within your reach.
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Are you ready?
Hey {{First Name}},
I would love to speak with you about {{Company Name}} and {{Your Company Name}}.
Maybe there is a way of collaboration, we are experts in Outbound Marketing and Lead Generation.
When are you available?
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I run business development for {{Your Company Name}} - we give growing companies an unfair advantage to beat revenue goals. We have an edge in the fintech space so I thought we'd have much to discuss.
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Any interest in a short chat?
Just wanted to follow-up here, {{First Name}}. Let me know if you want to chat or if there is someone else I should be speaking with.
{{First Name}}, No problem if it's been a busy time or if this hasn't been a top priority or of interest. I wanted to describe a couple ways clients use us...
Hope this context helps put the opportunity in better perspective.
Are you the right person to discuss this with?
Hi {{First Name}},
Following-up on my email from last week. I'd like to discuss how we can become a profit center for you, bringing significant bumps in revenue as an ROI positive outbound sales channel. As a reminder, we plug into your current sales machine, manage large pipelines, and make your closers more effective. The goal here is to make your current team more profitable without adding overhead or excessive head count.
Happy to walk you through our process and see if there's room to work together.
Any interest?
Hi {{First Name}},
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We're called {{Your Company Name}}. In 12 years and many hundreds of happy customers, we've become the go-to guys in the marketplace for guaranteed, qualified sales leads. In fact, if you type any permutation of guaranteed qualified sales leads into Google, you'll find one company listed above all others in non-paid search: {{Your Company Name}}.
Why such prominence? Because we guarantee that you get a sellable opportunity, or you don't pay for the lead. Period. We like to say that if you were selling Band-Aids, you would only want to talk to people who were bleeding. Well that's what we do. For every client. And we guarantee it.
The way we do it is through a combination of digital, web and social outreach that connects our clients with only those companies and executives that need their products, or services. In short, you direct us to your targeted companies and titles. We secure you appointments with 'people who are bleeding.' You tell us which of those meetings are in fact 'sales qualified.' You only pay if they are.
In other words, {{First Name}}, we guarantee you the sellable opportunities you and your team need to drive more sales. What's more, we charge less per qualified sales appointment than any comparable service in the marketplace and we require no set-up fee, or multi-month contract.
Let's briefly discuss. Just let me know when you have a few minutes for a phone call and I'll get something scheduled. Talk soon.
Regards,
Hi {{First Name}},
I'm researching the top startup+sales people in {{City Name}} and heard of you via YC.
My name is {{Your First Name}} and I'm a co-founder at {{Your Company Name}}, where we built a prospecting tool. {{Your Product Name}} is a proprietary AI platform, that replaces pre-qualification, enabling your SDR team to engage more qualified leads and faster.
TL:DR We're in beta and working with some great companies like {{Reference Client 1}} and {{Reference Client 2}} and looking for some additional Free beta users to partner with. We made a business case for {{Company Name}}, which you find attached.
Would love to hop on a call and learn more about how your team structures their outbound tech stack currently and how {{Your Product Name}} can help enable your SDRs to more efficiently use their time.
How's Tuesday at 10:00am or on Wednesday at 2:00pm to chat?
Thanks a million {{First Name}}!
Hey {{First Name}},
Hope you are well - I haven't heard from you regarding my business case on {{Company Name}} - I reattached it here in case you didn't receive it the first time.
We see potential to scale {{Company Name}}'s sales and would love to hear your input.
Would you be interested in having a quick discussion in the next few days?
In case you do, what would be the best number to reach you at?
Best,
Hi {{First Name}},
I hope this email finds you well - Is there any chance you got a few minutes to chat mid August?
I'm sorry to ping you again but we see real value in applying {{Your Product Name}} to {{Company Name}} - and would be delighted to discuss a free pilot with you.
Hey {{First Name}},
How does this {{Company Name}} interface with AI-based contact card look? Won't it make writing an email easier and more responsive?
[image of a mock up with solution implemented inside target company's product]
{{Your Company Name}} uses cutting-edge AI and Machine Learning-based algorithms and models to provide out-of-the-box hard and soft (behavioral) data about individuals based on their public social footprint, which can help users write emails to them in both a personal and informed way. Some such info are:
Can we have a quick call to discuss this? Please let me know when is a good time. Look forward!
Cheers,
Note: This follow up happened after we launched our Teams feature for Polymail. This was some relevant, well research outreach.
Hey {{First Name}},
Congrats on the launch of Polymail Teams!
We have some exciting news as well from {{Your Company Name}} with {{Your Reference Customer}} going live with our AI platform where deep insights on customers are being provided to {{Your Reference Customer}} users for better and customized engagement. We see very interesting usage statistics and are excited about the future!
Anyway, we would be delighted to show the {{Your Company Name}} AI platform to you as we see a great fit with {{Company Name}}, especially Teams! Could you spare some time next week for a quick feedback call? Please let me know.
Hey {{First Name}},
Does {{Company Name}} currently use a business intelligence solution? I know that as {{Job Title}}, you probably view multiple reports for your business at least daily or weekly. We've actually closed the gap between the DIY space (too time consuming) and the enterprise space (too expensive for what you get).
We'd love the opportunity to walk you through our BI dashboard solution. It'd only take 15-20 minutes. Feel free to book a time by clicking on the link below:
{{Calendar Link}}
Here are some attachments you can view as well if you'd like more information before doing so.
Hey {{First Name}}
Did you have a chance to look over my email from the other day? If you spend time analyzing data and looking over reports, you may find this 60 second clip interesting - it's one CEO sharing how {{Your Company Name}} has helped him accelerate the growth of his business:
{{Link to Case Study Video on YouTube}}
Feel free to schedule a time to chat. I am very flexible:
{{Calendar Link}}
Hi {{First Name}}
I hope this email finds you well. I've been researching {{Industry}} platforms and came across {{Company Name}}. It seemed like a growing platform for {{Industry}} to me. We are a content optimization company which focuses on optimizing the language regardless of any nuances.
We're launching an optimization API for English with grammar correction, synonyms and spelling suggestions, and style guide. We are partnering with companies like {{Company Name}} to help their users improve their writing within the platform itself. I think I have a good understanding of {{Company Name}} and was hoping we could schedule some time for a discussion to understand it better and give you some info on what {{Your Company Name}} could offer. Let me know what works on your end. I'm open this week and look forward to speaking with you.
Cheers
{{First Name}},
My name is {{Your Name}} and I’m with {{Your Company Name}}. We work with start-up companies to help them obtain the Federal Research & Development Tax Credit. There has been a major change in the law that now allows early stage companies to take advantage of this significant incentive that historically has only gone to the big guys. Below is a link to a short video that provides an overview.
http://www2.claruscredits.com/e/302891/explainer-landing/9c46/8669653
{{Your Company Name}} offers a technology enabled tax service that provides a seamless and efficient way for companies to claim this tax credit. Do you have availability for a short call to discuss the details?
Sincerely,
Hi {{First Name}},
My name is {{Your Name}} and I’m with {{Your Company Name}}. I'm following up on a few emails we sent you regarding the Federal Research & Development Tax Credit. I've attached some additional information for you to look over.
Why you should choose {{Your Company Name}}? We offer a technology enabled service that was designed for busy people. We take up a small amount of your time and offer the lowest rate in the market. Our fee is a success fee. Do you have time for a short call to discuss the details?
Cheers,
Hi {{First Name}},
I am reaching out because the last time that we were in touch, you had mentioned that you were using {{Competitor}} for your employees' health benefits. I am not sure if you have heard but {{Competitor}} is exiting the brokerage business, as you can read {{Link to News Article About Competitor}}.
I was hoping that during this time of change it would make sense to explore {{Your Company Name}} for {{Company Name}}'s HR, benefits, and payroll essentials.
To remind you, we make it easier for small businesses to focus more on hiring, branding, and growth, and less on the nitty-gritty of payroll & taxes, all while saving money on health insurance (up to 30% over a broker). We provide rich health benefit plans, payroll, and HR consultants in a streamlined platform and our clients rave about us.
"{{Quote from Reference Customer}}" - {{Reference Customer Name}}, {{Reference Customer Job Titles}} of {{Reference Customer Company Name}}
You can find detailed reviews here {{Link to G2 Crowd Page}}.
When would be a good time to connect for a few minutes this week?
Cheers,
Hi {{First Name}},
Did you receive my last email?
Best,
Hi {{First Name}},
I have been camping near my e-mailbox waiting for your response. Makes me think you never wrote it :(
If that’s the case, let me know if this holds no interest for you.
However, if the information I sent have you convinced, let's have that 15 minutes call to further explore this.
Awaiting your response,
Cheers,
Hi {{First Name}},
I am the President of {{Your Company Name}}, a full-stack finance and CFO services hub for startups. I know {{Company Name}} is now at a new development stage, so wanted to help.
{{Your Company Name}} offers a full range of financial services from simple bookkeeping to full dedicated finance team, and has expertise and resources to do anything you need better, faster, cheaper than if you hire an individual. Best of all, we do it on demand, as few or as many hours as you need, with no burdensome resource planning or lengthy negotiation to scale up or down, no minimum, no maximum, just there when you need.
Let's talk when you have a moment, and get all your needs covered with better terms, pricing, and flexibility than you would ever get otherwise.
Cheers,
Hi {{First Name}},
I sent you an email earlier to introduce myself. I am the President of {{Your Company Name}}, a full-stack CFO services hub for startups.
Our team helps companies just like yours scale resources with the expertise in finance, accounting, strategic planning, investors relations, and infrastructure building and a lot more.
We know how risky, burdensome and costly hiring and individual can be, especially at certain stages of company development. That’s why we came up with the on-demand service organizations need.
To show you how serious we are about helping our clients, we are offering a first-month-free special, so that you could assess our service at no risk, and our assessments and initial consulting are always free of course.
Our team can do anything you ask better, faster, cheaper than you would ever get this done otherwise. Let me know when we can talk about adding value to your business.
Cheers,
Hi {{First Name}},
We got in touch recently, but I never heard back. Please let me know if I’m reaching the right person. I am the President of {{Your Company Name}}, a full-stack CFO services hub for startups. Our team would love to help your team.
{{Your Company Name}} has a portfolio of companies, just like {{Company Name}}, that choose our on-demand services, as the most efficient and cost-effective way to cover their finances, accounting or/and CFO needs.
To show you how serious we are about helping our clients, we are offering a first-month-free special, so that you could assess our service at no risk, and our assessments and initial consulting are always free of course.
We can do anything you need, better, faster, cheaper than you would ever get this done otherwise. Let me know, when you have time for a quick call so that I could tell you more about the startup-special perks we offer.
Best,
Hi {{First Name}},
I’m the Head of Expansion Strategy at {{Your Company Name, a data-driven, food-focused wellness company that started at Stanford and recently completed {{Startup Incubator}}.
We are revolutionizing the way people eat, think about, and experience food at the workplace. Our happy customers include {{Reference Customer 1}}, {{Reference Customer 2}}, {{Reference Customer 3}}, {{Reference Customer 4}}, {{Reference Customer 5}}, and many more!
We just cooked up something special and believe it will be a great fit for your needs: the {{Product Name}}, which will help you put office grocery items on autopilot. You will be able not only to select the size and categories of content for your box, but also have access to more than 2,000 Nutritionist Doctor-curated mouth-watering products (which consistently rotate)! Upon your first delivery, you’ll get to gauge what products you like and further customize subsequent orders through your dedicated Food Expert, who will manage the entirety of your account.
Not ready to commit? No worries! Try a free, no-commitment sample box of 10 snacks on us - no credit card required - to get a mouthwatering taste of the {{Company Name}} experience by visiting {{URL to Trial Signup}} or feel free to sign up for our service here. Let me know if you have any questions and I’ll make sure to help you get the food, snacks and beverages that you deserve.
Looking forward! :)
Good Afternoon {{First Name}},
According to a Forbes SMB report, 74% of SMB's did not have accurate financials to create a budget or forecast to ensure their company's stability or growth.
Tip No. 8: Lock your books after you have closed the month to ensure that you don't have any material changes (significant changes to the numbers) from prior months especially if those numbers have to be shown to banks and other institutions.
Do you close your books every month? How accurate is your data? Do you have accurate forecasts letting you know what your business will be like in 6 months or a year from now?
Signature Analytics partners with Small & Mid-sized companies to fill the gaps in their accounting division and create efficiencies to promote growth using forecasts, budgets, and the proper accounting staff to accomplish your goals.
A short video that explains how we help: {{Link to YouTube Video}}
We begin with a free 15-minute consultation to review your business goals, priorities, and current processes. Learn how to get more visibility into {{Company Name}} finances than you ever thought was possible. Would a morning or afternoon appointment be better for you on the week of {{Date Next Week}}?
Respond with the day and time that works best for you.
Best Regards,
Hi {{First Name}} - I hope all is well! I was told you'd be the best person to reach out to in regards to equity administration over at {{Company Name}}.
I'm looking to set up a 20-30 minute conversation to introduce you to my company {{Company Name}}. As an intro to {{Company Name}}, we are the top equity administration platform for private companies and currently work with over 5,000 businesses to ensure reliability and compliance when it comes to cap table management, 409A valuations, electronic exercises, and liquidity events. Additionally, we work with almost every major VC firm in the Valley and have relationships with over 360 law firms.
When time permits, I'd love to connect over the phone or over coffee to evaluate whether {{Company Name}} would be a good fit for your team. Please let me know a time that works well for you to connect.
Warm regards,
Hi {{First Name}},
I work at {{Your Company Name}} where we serve high growth companies, like {{Company Name}}, by handling their bookkeeping & back-office needs. I've done a bit of research on {{Company Name}} and while I'm not sure who on your team is handling the bookkeeping, we have a solution that may help them get rid of that headache.
I'd like to setup a quick call to discuss how {{Your Company Name}} could benefit your company. What's the best way to get 10 minutes on your calendar next week?
Thank you for your time,
Dear {{First Name}},
My name is {{Your First Name}} and I am the CEO of {{Your Company Name}}. We have helped our customers significantly reduce their spend on AWS/Azure infrastructure by up to 50%.
I'd be happy to provide you the referrals and case studies of the same.
{{First Name}}, how about we connect over a short 10 minute call to discuss this? I'm confident we can add tremendous value to your company.
Regards,
Dear {{First Name}},
We have observed that a number of companies significantly overspend on their cloud infra. {{Your Company Name}} can help uncover unused or underused resources, leverage the lowest price regions and instance types while shutting down workloads that don’t need to run 24x7, this cutting costs by up to 50%.
As an initial step, we can perform an audit to monitor the health of your cloud infrastructure and identify areas of improvement. How does your calendar look for a quick call?
Regards,
Dear {{First Name}},
I'm following up on this thread to see how {{Your Company Name}} could help you significantly reduce your cloud infrastructure spend. We recently enabled a customer to lower cloud infrastructure costs by up to 50% by automating provisioning and de-provisioning of AWS Elastic Map Reduce Clusters using AWS APIs.
If you too are looking to cut your cloud cost we would be happy to do a quick call sometime in this week or early next.
Regards,
Hi {{First Name}},
I have been seeing more and more about {{Company Name}}-- congrats on the growing success! Great things lie ahead.
I wanted to reach out and introduce myself, my name is {{Your First Name}} and I'm with {{Your Company Name}}. Over 70% of internet traffic runs over our fiber infrastructure. We also offer a host of security, voice/data, content distribution, and application performance services.
I'd love to meet with you and discuss how {{Your Company Name}} can help {{Company Name}} with your tech road map, especially going into the new year. I'd love to set up a meeting or phone call with you and my engineer here soon, so let me know when you are available.
Cheers,
Hey {{First Name}},
Hope your year is off to a great start. I wanted to touch base to share a few exciting updates from {{Your Company Name}}, because I think {{Company Name}} is a great fit for our cloud.
Our {{Your Product Name}} platform has been gaining a lot of traction by providing a turn-key hybrid cloud solution at significantly lower costs than leading cloud providers. {{Your Product Name}} is a combined hardware and software stack that acts as your cloud orchestration software, letting you instantly provision VMs and assign resources across your entire compute fabric, all controlled via a clean and intuitive interface.
We also give clients the option to connect their private cloud {{Your Product Name}} nodes to Amazon's public cloud via direct connect. This lets you not only access their microservices and APIs, but it also introduces a new way balancing your cloud deployment. You can keep your steady-state workloads on secure, performant, and economic {{Your Product Name}} nodes while using Amazon to instantly scale up computing resources should you need to.
Do you have 10 - 15 minutes to discuss your infrastructure goals for 2017 and how {{Your Company Name}} can help?
Thanks {{First Name}},
Hi {{First Name}},
I just wanted to follow-up on my earlier note to share something else that makes {{Your Company Name}}'s {{Your Product Name}} Cloud Platform standout as the value leader in the hybrid cloud market.
At {{Your Company Name}}, customers can choose to capitalize their {{Your Product Name}} deployment, maximizing the long-term value of their cloud investment. By leveraging {{Your Product Name}} in the hybrid cloud, {{Company Name}} can eliminate 'cloud rent' forever, while still having the flexibility to spin up additional resources on the leading public clouds.
{{Your Product Name}} can lead to tremendous cost savings, especially at scale, over public cloud providers like AWS and traditional managed hosting providers like Rackspace. I'd love to see if that would be the case for {{Company Name}}.
What is your schedule like this week for a quick phone call to see if {{Your Product Name}} is a good fit?
Best,
Hey {{First Name}},
I just wanted to follow-up to see if we could find some time to connect in Q2 and introduce you to {{Your Company Name}}'s cloud platform before closing the loop for now. You guys look like a great fit, so I'd like to learn more about what {{Company Name}} is currently doing for hosting to see if we can offer any advantages over your current provider.
Is this discussion something that makes sense for {{Company Name}} in the next 2-3 months? If not, just let me know and I'd be happy circle back at a later date.
Thanks {{First Name}},
Hi {{First Name}},
Seeing is believing. View the ads that are making your competitors money.
{{Gif Showing Product Interface}}
Check out {{Your Company Name}} for marketers.
Let's spy on your competition together, feel free to Schedule a demo or reply back to me to set up a time to chat.
Thanks!
{{First Name}},
Hope you had a nice weekend. Hey, I wanted to see if you were gonna be in {{Conference City}} this week for {{Upcoming Industry Conference}} between {{Conference Dates))
{{Conference URL}}
If so, I was hoping to meet about native ads from {{Publisher Network}} and if this is something you were focusing on at {{Company Name}}
If you are attending, what looks good on your calendar?
Hi {{First Name}}, I hope all is well - our team of analysts came across {{Company Name}} after some recent press releases, and after some quick research thought it may be a great fit for our pilot program, so I wanted to reach out from the Media Partnerships team here at {{Your Company Name}}!
To give you some context, we partner with a handful of high potential brands each quarter and provide top level digital marketing strategy development, implementation, and optimization. We also provide access to internal data, consumer insights, best practices in the industry, and analytics support.
I'd be happy to block off some time to connect with you and your team to determine if this would be a good fit for both sides and take a deeper dive into what a partnership would look like. Are you available next Monday or Tuesday for a quick call?
All the best,
{{First Name}},
Looking to integrate & place {{Paid Product Plan Tier}} into 150+ deal stores like {{Publisher Website 1}}, {{Publisher Website 2}}, & {{Publisher Website 3}}.
You are promoted in locations where consumers actually pay attention (editorial, social, email).
All promos are performance based and structured as revenue shares.
What do you think?
Hey {{First Name}} - I studied your background and your team; given your involvement in {{Product Your Solution Integrates With}}, I discovered some ideas to socialize with you. {{Your Product}} enables agents with voice & SMS tied into {{Product Your Solution Integrates With}} by automating their manual activity and enhancing specific data-sets, letting them focus on solely delivering a great customer experience.
I'd be interested to pick your brain how you utilize your {{Product Your Solution Integrates With}} system. I attached a screenshot of our solution for context. If there's no value to be provided after our call; happy to part ways.
Thanks in advance,
Hey {{First Name}}, I'm the {{Your Job Title}} of {{Your Company Name}} in the current YC batch. We analyze customer feedback surveys and quickly provide deep insights. We're already working with 11 customers, incl. {{Reference Customer 1}}, {{Reference Customer 2}} and {{Reference Customer 3}}. In the past 4 months, we've already grown to 30K MRR.
I'd love a quick intro to somebody on your team who is in charge of customer surveys.
Thanks so much in advance,
Hey {{First Name}}, Just want to bump this to the top of your inbox, we are less than 40 days ago from demo day.
Thanks,
Hi {{First Name}}, Just a quick follow up on my earlier email.
Thanks,
What's keeping you busy these days? Any interesting tech you've been diving into recently? I lead the Mobile team at {{Your Company Name}}, the boutique recruiting agency started by developers. We like to keep our pulse on what's going on in the market, so I just wanted to hear what you've been up to lately. Of course, should you ever be on the lookout for something new, certainly let us know.
Thanks!
Hi {{First Name}},
{{Your First Name}} from {{Your Company Name}} here.
Just wanted to check in to see if we could get your jobs listed in our newsletter next week going out to 10k high-quality startup candidates. It's going be the biggest Startup jobs newsletter in {{City Name}}.
It's totally free and I just need your job descriptions to get you included - we'll take care of the rest!Cheers,
{{First Name}},
{{Company Name}} really helps businesses perform at their maximum potential, do you need bright young talent to help you continue to do so?
I'm the COO of {{Your Company Name}}. It's an intensive education + apprenticeship program that gets young people launched into awesome careers fast and helps high-growth startups find the best entry-level talent.
The program is simple and effective. Businesses hire our participants for a 6-month apprenticeship at $15/hour, and if they succeed offer them a full-time role. We are highly selective, and we train our participants before and during their apprenticeships.
Here are a few companies who currently partner with us - {{Reference Customer 1}}, {{Reference Customer 2}}, and {{Reference Customer 3}}.
Are you interested in testing an apprenticeship model to build out your sales, marketing, or ops teams at {{Company Name}}?
Thanks for your time.
Hey {{First Name}}, I'm {{Your First Name}}, head of jobs at {{Your Company Name}} and we run the largest startup community globally with over 1.9 Million startups/investors. {{Company Name}} looks awesome and I'd love to promote your jobs in our next {{Your Company Name}} newsletter. It's going out to 10k job seekers in Los Angeles next week and it's totally free. Over 5k Los Angeles-based startups are already using {{Your Company Name}} to fill tech, sales, marketing and more roles. We're all about helping you grow - let me know how else I can help. Cheers,
Hey {{First Name}},
{{Your First Name}} here from {{Your Company Name}}: the service that's using AI to disrupt recruiting. We'd love for our next email to you to be a direct introduction to a qualified developer already interested in {{Company Name}}! As you may recall:
Meet {{Your Company Name}} and silence the recruiter noise. Put our AI engine to work and get back to doing what you do best--building {{Company Name}}.
Join the Beta!
Best,
Hi {{First Name}},
Good morning! I'm in charge of Business Development here at {{Your Company Name}}, part of the world's largest startups launch platform. It's my job to find companies that would compel and excite our investor population.
I came across your business this morning and it piqued my interest. At first glance, I believe you would do very well raising capital on our equity platform if you are looking to conduct an investor raise.
Over the past four years companies have raised over $362,000,000 on Fundable. I've included a few examples of companies that have recently closed rounds with us.
{{Reference Customer 1}} (Technology / Consumer Goods)
{{Link to Case Study 1}}
{{Reference Customer 2}} (SaaS)
{{Link to Case Study 2}}
{{Reference Customer 3}} (Healthcare)
{{Link to Case Study 3}}
Are you available to jump on a quick call and talk through your upcoming funding or marketing needs? If so, here is a link to my calendar {{link to calendar}} feel free to choose a time that works best for you!
Sincerely,
Hi {{First Name}},
Which VCs actually invest in your particular technological sector?
Feel free to check us out at {{your website address}}
With incredible input from incredible founders, we've grown rapidly into a service worth talking about, and we think you'll agree.
Get a full refund if you don't like your results.
Keep building!
Hey {{First Name}},
Hope this email finds you well! I'm {{Your First Name}}, {{Your Job Title}} of {{Your Company Name}}, a fast-growing startup here in SF. We've built a next-gen CRM for startups that transforms their investors' networks into their next 100 customers, key fundraise, and more.
I heard about {{Company Name}} through YC and thought you might be interested. Our core belief is that almost every startup is massively underutilizing their investors' networks for sales/BD/fundraising. On {{Your Company Name}}, you connect with them to:
We've helped startups across the portfolios of top VCs like 8VC, DCM, and Foundry Group maximize the value of their investors' networks. We ourselves got warm intros to over 150 prospects in the VC/PE world via {{Your Company Name}} - now we're eager to just bring this to more startups!
If this sounds interesting {{First Name}}, let me know. I know you probably have a few questions, and I'd love to answer them - when would suit for me to give you a quick call?
Looking forward to hearing back,
Hi {{First Name}},
I hope you're doing well. Just wanted to follow up on this thread and check if you had the chance to consider {{Your Company Name}} with {{Company Name}}.
I'd love to quickly chat with you about how you can be better utilizing YC's collective network. When would work best for me to give you a quick call?
Thanks,
Hey {{First Name}},
Just wanted to bump this thread. When's the best time for us to connect and give you a look at {{Your Company Name}}?
We're excited to help fellow startups sell and fundraise by fully leveraging the value in their networks. I'm happy to go over {{Your Company Name}} together and set you up with a trial if it makes sense.
Do you have a few minutes to chat?
Thanks,
Hey {{First Name}}, hope your day's been off to a good start.
I haven't heard back from you yet, but we're already helping a lot of startups gain entry to key contacts at their top accounts and seamlessly manage sales/BD/fundraising in one platform.
{{Company Name}}'s profile in particular was a strong fit to me and I'd love to show you how we can help. Do you have a few minutes for me to give you a call?
Please do reach out if you're interested,
Hi {{First Name}},
Congratulations on {{Company Name}}'s recent financing! My name is {{Your First Name}} and I am a Research Associate at {{Your Company Name}}.
My job is to keep an eye on recent company financings using publicly available sources, which is how your company got on my radar.
I want to ensure that {{Company Name}} is accurately showcased in the {{Your Product Name}}, which is a data service delivered to the VC, PE, and I-banking communities.
We often get questions about why it is beneficial to update your company's profile. Here are a few reasons:
For more information on {{Your Product Name}}, see below my signature. Or, I'd be happy to chat to answer any questions.
Best,
Hi {{First Name}},
Which VCs actually invest in your particular technological sector?
Feel free to check us out at {{Your Company Name}}
With incredible input from incredible founders, we've grown rapidly into a service worth talking about, and we think you'll agree.
Get a full refund if you don't like your results.
Keep building!